Actyva, the fine line between science and nature.

The company’s high-end line, Actyva unites formula effectiveness and certain results with naturalness, elegance and class. It is the brand that brings together tradition and innovation, elegance and simplicity, uniqueness and effectiveness and, more precisely, science and nature.

It is a treatment line in which Mediterranean fragrances, packaging colours and materials, and solution- rather than problem-focused segmentation emphasize the intention to create a service that revolves around customization to best suit each individual client.

It is a complete and usable product line divided into families. Effective, personalized treatments for hair health and beauty. At salons, Actyva means beauty and well-being for body and spirit.

A STYLE THAT EMBODIES OUR DISTINCTIVE VALUES:

TRADITION and INNOVATION
ELEGANCE and SIMPLICITY
UNIQUENESS and EFFECTIVENESS
SCIENCE and NATURE

All of the naturalness of Actyva is expressed with Actyva Villa Lodola, a line of hair treatments that is unique in the professional sector. Actyva Villa Lodola products respond to the growing need of consumers to take care of their beauty and well-being while respecting nature and the environment. In fact, all of the raw materials, the extracts of plant origin and the fragrances contained in Villa Lodola products are allowed by the AIAB (Italian Association for Organic Farming). They do not contain synthetic colours or raw materials derived from GMOs. All of the formulas are certified by the ICEA (Institute for Ethical Environmental Certification), and a certificate number is assigned for each product. All of the containers and packaging are of low environmental impact.