LIDING was created with a clear and precise mission: to offer hair stylists and their customers targeted treatments to achieve extraordinary results in the simplest, most effective way possible.
In-depth studies and careful evaluation of cosmetic ingredients have led to the use of a balanced blend of surfactants in all of the shampoos of the line to cleanse both hair and scalp in an extremely gentle manner, completely avoiding the use of SLES (Sodium Laureth Sulfate).
The advantages of using alternative cleansers are evident and extremely important both in terms of greater skin tolerability and greater respect for the environment.
To help the hair regenerate itself, naturally-derived active ingredients and active therapeutic ingredients have been chosen for specific scalp and hair problems.
The packaging stands apart for its professional, streamlined elegance. Clean lines and tone-ontone colours divide the line up into clearly identified categories using colour codes that facilitate the selection of the most appropriate treatments in each individual case.